Discover the latest articles from our business blog and other exciting content on the topic of customer-centric business models.
They still exist, those locally run specialty shops with one or very few branches, focusing strongly on either a purely brick-and-mortar or regional omni-channel market approach.
Adjusting the right levers in pricing can achieve an EBIT increase of 1 to 1.5 percentage points in a short time. This is demonstrated by numerous reference projects in the construction supply, medical, or retail industry.
The discipline of marketing has seemingly been in a perpetual phase of exploration and repositioning for decades. Despite many factors working in favor of marketing over the years, such as the measurability brought about by digitization and the acknowledged need for businesses to become more customer-centric (with "customer data is the new gold," etc.), classical marketing disciplines have barely benefited from these developments.
The first major e-com crisis is a good time to adjust the business model and strategy
CUSTOMER-CENTRIC STRATEGY FOR GROWTH.
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