Discover the latest articles from our business blog and other exciting content on the topic of customer-centric business models.
Most companies today have a loyalty program. Many have invested millions in building sophisticated ecosystems of points, discounts, status levels, apps and rewards – and management teams proudly report growing membership numbers and increasing participation.
Companies have never had more customer data than they do today. They know what customers bought, when they bought, how much they spent and which campaigns generated the highest response rates. Yet despite unprecedented investments in CRM, customer data platforms and Artificial Intelligence, many organisations still struggle to identify their greatest growth opportunities. The reason is surprisingly simple. Data describes transactions. Customer understanding explains people. Sustainable growth begins not with collecting more data, but with developing a deeper understanding of customers than competitors do.
More than 30 years ago, researchers such as Frederick Reichheld and W. Earl Sasser helped establish what would become one of the most influential management disciplines of our time: Customer Relationship Management.
Customer Experience is becoming a key competitive factor in B2B. Companies that successfully combine digital and personal customer interactions can significantly improve customer loyalty, efficiency, and revenue growth.
CUSTOMER-CENTRIC STRATEGY FOR GROWTH.
OhrConsulting is a strategy and management consultancy for companies that want to achieve sustainable growth and successfully navigate change. We combine a deep understanding of customers with entrepreneurial thinking, strategic clarity, and disciplined execution.