PRICING AS ONE OF THE VALUE DRIVERS FOR EBIT INCREASE

Adjusting the right levers in pricing can achieve an EBIT increase of 1 to 1.5 percentage points in a short time. This is demonstrated by numerous reference projects in the construction supply, medical, or retail industry.

Forward Focus: Key Marketing Themes Shaping 2024

The discipline of marketing has seemingly been in a perpetual phase of exploration and repositioning for decades. Despite many factors working in favor of marketing over the years, such as the measurability brought about by digitization and the acknowledged need for businesses to become more customer-centric (with “customer data is the new gold,” etc.), classical marketing disciplines have barely benefited from these developments.

Re-Focus E-Commerce

The first major e-com crisis is a good time to adjust the business model and strategy

SUSTAINABILITY – WTF?

SDGs, ESG, 3Ps, CSR, CSRD, CO2, SBTi, DNK, GRI … WTF? What sounds more like a reprise of the Fanta 4 hit “MfG” triggers many question marks for companies that are starting to deal with their sustainability strategy.

OMNI-CHANNEL – YES, BUT HOW?

Covid-19 was a turbo-catalyst in that many retailers introduced “omni-channel” virtually with a crowbar. Suddenly, tools and processes for online appointments were launched, curbside pickup was made possible, live shopping advice was introduced, and even the handling of QR codes, which had previously been unpopular and unused in Europe, became a matter of course.

New Work

It is difficult to imagine modern companies without the new world of work, which is much more flexible, self-determined and characterized by home office and digital working.