FASHION & LIFESTYLE

Customer-Centric Growth & Transformation

Fashion and lifestyle companies operate in a market undergoing fundamental change. New digital business models, rising acquisition costs, changing consumer behavior and increasing expectations around brands, products and customer experience are accelerating the need for transformation. At the same time, companies need to combine growth and brand strength with increasing profitability.

We believe the most successful brands of the future will not simply develop the best products. They will understand their customers better than their competitors and consistently translate this knowledge into assortment, brand, marketing, sales and customer experience.

OhrConsulting helps fashion and lifestyle companies evolve their business models, strengthen customer relationships and deliver profitable growth. We combine deep retail and brand expertise with customer centricity, commercial excellence and a strong focus on execution.

AREAS OF EXPERTISE

Strategy, Growth & Business Models: Development of corporate, growth and business model strategies as well as identification of new market, customer and value-creation opportunities.
Customer Centricity, CRM & Loyalty: Systematically building customer knowledge and developing long-term customer relationships – from customer insights and segmentation to CRM, loyalty and increasing customer lifetime value.
Omnichannel, E-Commerce & D2C: Development of integrated business models and customer journeys across stores, e-commerce, marketplaces and digital touchpoints.
Retail Excellence & Customer Experience: Development of stores, service concepts, sales excellence and customer journeys to sustainably improve customer experience, conversion and store productivity.
Commercial Excellence, Pricing & Sales: Optimization of pricing, promotions, sales steering and commercial processes to sustainably increase revenue and profitability.
Category Management, Buying & Merchandising: Customer-Centric development of assortments, buyingstrategies , inventory and merchandising to improve relevance, productivity and margins.
Transformation & Execution: Supporting strategic transformation programs from concept through execution – including interim management, executive sparring and operational project responsibility where required.

WHY OHRCONSULTING?

Customer & Retail DNA

Our consultants combine extensive management and leadership experience from leading retail, fashion and e-commerce companies with strategic consulting expertise.

Customer-Centric Thinking

We approach growth not primarily from a product or channel perspective, but consistently from the customer's point of view.

Strategy Meets Execution

We do not stop at strategy. Where required, we support our clients through operational execution – with a clear focus on measurable results.