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Warum OhrConsulting

Insights

Discover the latest articles from our business blog and other exciting content on the topic of customer-centric business models.

Warum OhrConsulting

SUSTAINABILITY – WTF?

SDGs, ESG, 3Ps, CSR, CSRD, CO2, SBTi, DNK, GRI … WTF? What sounds more like a reprise of the Fanta 4 hit “MfG” triggers many question marks for companies that are starting to deal with their sustainability strategy.

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OMNI-CHANNEL – YES, BUT HOW?

Covid-19 was a turbo-catalyst in that many retailers introduced “omni-channel” virtually with a crowbar. Suddenly, tools and processes for online appointments were launched, curbside pickup was made possible, live shopping advice was introduced, and even the handling of QR codes, which had previously been unpopular and unused in Europe, became a matter of course.

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New Work

It is difficult to imagine modern companies without the new world of work, which is much more flexible, self-determined and characterized by home office and digital working.

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header_Blog-Leadership

Leadership – a forgotten topic? 

It is indisputable that leadership is the second top skill – next to strategy – when trying to describe successful (top) managers. It is therefore most surprising that, especially in times of disruptive changes, remarkably few new leadership strategies are discussed and published.

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E-Commerce – small and medium-sized enterprises 

The medium-sized sector is the engine of the German economy. Small and medium-sized trading companies (SMEs) with up to 250 employees and/or 50 million euros in revenue generate around a third of the turnover and employ well over half of the social security-insured employees in Germany.*

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Forward Focus: Key Marketing Themes Shaping 2024

The discipline of marketing has seemingly been in a perpetual phase of exploration and repositioning for decades. Despite many factors working in favor of marketing over the years, such as the measurability brought about by digitization and the acknowledged need for businesses to become more customer-centric (with “customer data is the new gold,” etc.), classical marketing disciplines have barely benefited from these developments.

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