Re-Focus E-Commerce
The first major e-com crisis is a good time to adjust the business model and strategy
You can change your strategy every year – but then you don’t have a strategy!
Google search returns close to 3 billion results for the keyword “strategy,” Amazon offers several 100,000 books and podcasts on “strategy,” nearly everything from chess play to war and sports right up to orchestra has been used to illustrate (or demonstrate)what (great) strategy looks like.
SUSTAINABILITY – WTF?
SDGs, ESG, 3Ps, CSR, CSRD, CO2, SBTi, DNK, GRI … WTF? What sounds more like a reprise of the Fanta 4 hit “MfG” triggers many question marks for companies that are starting to deal with their sustainability strategy.
OMNI-CHANNEL – YES, BUT HOW?
Covid-19 was a turbo-catalyst in that many retailers introduced “omni-channel” virtually with a crowbar. Suddenly, tools and processes for online appointments were launched, curbside pickup was made possible, live shopping advice was introduced, and even the handling of QR codes, which had previously been unpopular and unused in Europe, became a matter of course.
New Work
It is difficult to imagine modern companies without the new world of work, which is much more flexible, self-determined and characterized by home office and digital working.