E-Commerce – small and medium-sized enterprises
The medium-sized sector is the engine of the German economy. Small and medium-sized trading companies (SMEs) with up to 250 employees and/or 50 million euros in revenue generate around a third of the turnover and employ well over half of the social security-insured employees in Germany.*
Re-Focus E-Commerce
The first major e-com crisis is a good time to adjust the business model and strategy
OMNI-CHANNEL – YES, BUT HOW?
Covid-19 was a turbo-catalyst in that many retailers introduced “omni-channel” virtually with a crowbar. Suddenly, tools and processes for online appointments were launched, curbside pickup was made possible, live shopping advice was introduced, and even the handling of QR codes, which had previously been unpopular and unused in Europe, became a matter of course.