Automotive

The automotive industry is undergoing one of the greatest transformations in its history. Electric mobility, digitalization, newsales models, direct-to-consumer concepts and changing customer expectations are fundamentally reshaping the requirements placed on manufacturers, retail organizations and mobility providers.

We help automotive manufacturers, dealer groups, dealer organizations and automotive service providers future-proof their business models, sales structures and customer relationships. Our focus is on customercentricity, sales excellence and consistently aligning organizations, processes and propositions with end-customer needs.

Our work spans sales and retail strategies, customer experience, CRM, loyalty and aftersales programs, omnichannel concepts, sales steering, commercial excellence and the transformation of dealer and sales organizations.

We see particular potential in making greater use of customer knowledge, data-driven sales approaches and the development of long-term customer relationships. Sustainable growth today increasingly comes not only from vehicle sales, but from systematically developing customer lifetime value throughout the entire relationship.

We advise automotive brands and automotive retail companies with a focuson B2C-relevant topics.

This means supporting clients in developing and implementing end-customer-centric marketing and sales strategies as well as structuring and optimizing their processes.

We also develop strategic and operational customer acquisition and retention concepts for targeted revenue growth.

CONSULTING FOCUS AREAS

Customer Centricity & Customer Experience: Development of customer-centric strategies and customer journeys across the entire purchase, usage and service process.
Sales Excellence & Sales Organization: Development of sales models, dealer organizations and sales steering to sustainably increase customer orientation, effectiveness and profitability.
CRM, Loyalty & Customer Lifetime Value: Building long-term customer relationships through CRM strategies, loyalty programs, aftersales concepts and data-driven customer development.
Commercial Excellence & Pricing: Optimization of pricing, sales and steering models to improve growth, profitability and competitiveness.
Omnichannel & Digitalization: Integration of digital and physical sales channels and development of modern omnichannel and direct-to-consumer models.
Customer Insights & Analytics: Using customer, market and sales data to identify potential and derive concrete growth initiatives.
Leadership & Transformation: Supporting transformation and change processes and developing high-performing leadership and sales organizations.

WHY OHRCONSULTING?

Experience Meets Practice

Our consultants bring many years of management and project experience from leading companies in the automotive and mobility industry, including Mercedes-Benz, smart and kfzteile24. We combine this experience with extensive expertise in customer centricity, sales, CRM and transformation.

Customer-Centric Thinking

We are convinced that the most successful automotive companies of the future will be those that understand their customers better than their competitors and consistently translate that knowledge into better products, services and customer experiences.

Strategy & Execution from a Single Source

We do not only develop strategies and concepts; we actively support our clients with execution -- from executive sparring and transformation programs to operational support.

Hands-on & Results-Oriented

Our focus is on sustainable growth, measurable results and the successful execution of strategic initiatives.